Fáilte!
Is mise Róise and I’m a writer, filmmaker, and PR consultant, who’s been awarded the Fulbright BAFTA scholarship to study Filmmaking in New York.
As a person who’s worked in marketing for the past six years, I’ve consistently been told that a newsletter needs a narrow niche. But I’ve always believed that you can't separate the art of making a story from the science of how the world receives it. The scripts we write, the media campaigns we build, the languages we inherit, and the countries we step into are all part of the same conversation.
My Substack is where creativity, marketing, and cultural identity intersect.
What you’ll get in your inbox:
My life in New York: Real-time essays and cultural observations from my Fulbright journey (starting in August 2026), viewed through the lens of someone obsessed with language, film, and identity (I’m an Irish and Scottish Gaelic speaker).
Marketing Insights: Hopefully they won’t be too lecture focused, but some insights in public relations, marketing yourself, your films. Also just basic tips on how to write a press releases, market short films, etc.
My Fulbright Journey: an insight into the Fulbright application, how I funded my year, how to win the award.
If you are a creator, a marketer, a traveler, or just someone interested in how history, language, and modern media shape who we are, follow along.
My Substack is free. Subscribe to get full access to the newsletter and publication archives.
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