Fáilte!

Is mise Róise and I’m a writer, filmmaker, and PR consultant, who’s been awarded the Fulbright BAFTA scholarship to study Filmmaking in New York.

As a person who’s worked in marketing for the past six years, I’ve consistently been told that a newsletter needs a narrow niche. But I’ve always believed that you can't separate the art of making a story from the science of how the world receives it. The scripts we write, the media campaigns we build, and the languages we inherit are all part of the same conversation.

Therefore… my Substack is a little messy (just like me) and is a melting pot of filmmaking, marketing, and writing.

What you’ll get in your inbox:

• My life in New York: Real-time essays and cultural observations from my Fulbright journey (starting in August 2026), viewed through the lens of someone obsessed with language, film, and culture (I’m an Irish and Scottish Gaelic speaker).

• Marketing: I’m not going to lecture you on social media (which I’m not very good at), but marketing - for better or for worse - has had a massive influence in my life. Perhaps I can pass on a few tips and tricks along the way.

• My Fulbright Journey: An insight into my Fulbright journey, how I funded my year in America, and a guide on how to win a Fulbright award.

• Filmmaking: My journey as a filmmaker (and my films).

If you are a creator, a marketer, a traveler, or just someone interested in how history, language, and modern media shape who we are, give me a lil’ follow.

It’s totally free…so you can’t really go wrong.

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